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Showing posts from April, 2025

Application of History into Design

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 Reviving Elegance – An Art Nouveau Inspired Apparel Collection By Anindita | B.Des Fashion | ADTU __________________________________________ Introduction:- History is not just a record of the past—it’s a treasure trove of visual narratives, styles, and aesthetics. As a fashion designer, I believe it’s our responsibility to reinterpret these histories into wearable art. For this blog, I’ve designed an apparel collection inspired by the Art Nouveau movement (1890–1910)—a time of flowing elegance, organic beauty, and a celebration of nature. The Inspiration: Art Nouveau Whiplash curves - pinterest  Art Nouveau was a decorative arts movement characterized by: Whiplash curves • Floral and natural motifs • Asymmetry and long sinuous lines • Influences from Japanese art and nature Key artists and designers: Alphonse Mucha, Gustav Klimt, and RenĂ© Lalique This era’s aesthetics were not just visual—they were philosophical, aiming to bring art into everyday life. My collection follows t...

Visual style analysis of a brand

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 Color Analysis of BIBA: Celebrating Culture Through Color Introduction  In the world of ethnic fashion, color is more than just aesthetic — it is symbolic, emotional, and deeply rooted in cultural identity. BIBA, one of India’s leading ethnic wear brands, stands out for its vibrant and expressive use of color that celebrates Indian tradition while adapting to modern sensibilities. This analysis explores how BIBA’s color choices reflect its brand values, connect with its target audience, and contribute to its distinctive presence in the fashion industry. Brand Color Palette Overview BIBA is renowned for its bold and festive palette, featuring shades such as: Vibrant reds, oranges, and pinks Royal blues, mustards, and deep greens Metallic gold and silver accents Soft pastels for seasonal collections These colors appear consistently across its kurtas, lehengas, dupattas, and other traditional garments, as well as in visual merchandising, website design, and promotional campaigns...

Visual style analysis of a brand

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 ZARA: A Visual Style Analysis of Contemporary Minimalism Introduction: ZARA, a flagship brand under Inditex, has established itself as a global leader in fast fashion. With a strong presence in over 90 countries, its success goes beyond clothing design—it lies in the brand’s distinct and deliberate visual communication. This blog explores how ZARA utilizes visual elements such as color, typography, layout, and photography to create a cohesive, aspirational identity that resonates with a diverse, fashion-forward audience. 1. Color Scheme ZARA consistently employs a monochromatic palette, primarily black, white, and muted neutrals. The black-and-white logo reflects sophistication and timelessness, appealing to a broad consumer base. In retail spaces and marketing visuals, the brand favors white backgrounds and soft lighting to create an elevated, gallery-like ambiance. Occasional usage of beige and pale grey tones subtly reinforces modern elegance without detracting from the garment...